NCBHP Archive Post

WLOS-TV was affiliated at sign-on with the ABC and DuMont networks.Skyway Broadcasting had received its construction permit for Channel 13 in December 1953. The television operation joined WLOS radio under the Skyway organization. The WLOS-TV transmitter and antenna were installed on Mt. Pisgah, southwest of Asheville. The WLOS-TV studio and business operation was established at the Battle House, 288 Macon Ave., Asheville. The 1956–57 station listing gives operating hours of: 6:55 a.m.–12:30 a.m. WLOS’s 1954 promotional material advertised a service area extending through western North Carolina into South Carolina, eastern Tennessee, and part of Virginia, including Asheville, Greenville, Spartanburg, Pigeon Forge, Johnson City, Kingsport, and Bristol, Tennessee/Virginia. The station’s published market figures were: 198,830 television families. 2,058,000 population. $2,411,466,000 effective buying income. The station officially went on the air Sept. 18, 1954.